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Welcome to Hero

WE BELIEVE IN THE IDEA THAT GREATNESS IS NOT RESERVED FOR THE SELECT FEW. IT DOES NOT DISCRIMINATE AGAINST AGE, SIZE, OR BACKGROUND. IT IS FOR THOSE WHO ARE WILLING TO FORGE A PATH FOR THEMSELVES WHEN NO ONE IS WATCHING, TO BE THEIR OWN HERO. GREATNESS IS FOR ANYONE WHO HAS THE GRIT, STRENGTH AND DETERMINATION TO SHOW UP ON THE HARD DAYS, THE BAD DAYS, ON THE ‘FEEL LIKE GIVING UP DAYS’, AND FINDING THE COURAGE TO KEEP CHASING.

The beauty of sport is that during times of division, it brings us together. Hero unequivocally stands against racism and racial injustice and stands as an ally with our brothers in the Black community. There is not a place for racism in sports, not a place for racism in the world, and Hero stands in solidarity with all those fighting for equality and justice.

We are committed to being a brand that helps to keep the conversation going as we strive to build a more inclusive community.

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